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Raising More Money

6/29/2010

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The fifth book I recommend is...

"Raising More Money" (Terry Axelrod)

Today's reality is that campus ministries, like most other ministries, need to become financially self-sustaining, as more and more national and regional offices no longer have the funds to provide ongoing support.

"Today's donors don't want to hear your sad story," Axelrod says.  "They want to hear your plan."  This book presents a step-by-step plan to build lifelong relationships with donors who truly understand and support your ministry.

While Axelrod's system can be used by any nonprofit organization and wasn't developed from a Christian perspective, per se, it's the most Gospel-motivated fundraising model I have found.  And it works very well.  Be aware, however, that it takes time and effort.  It starts where you are and systematically expands your base of lifelong donors.

Transforming Campus Ministries uses this fundraising model and it would be my privilege to help your campus ministry (or other ministry) learn and implement it, too.

"Raising More Money" is published by Benevon, a corporation founded by Axelrod.

Note: My next book recommendation will be posted late next week or early the following week.
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