This is the third of three related strategy problems that I have identified over the past three days.
I've lost count of the times I've heard leaders at existing and potential campus ministries say, "I think we should..." and then describe an event or program that they think will appeal to college students.
They assume that what appeals to them, as persons who are already active at and familiar with the ministry, will appeal to persons who may have never heard of the ministry. The results are often disappointing.
Ministries that desire to serve college students need to discover what the students need, what the ministry is gifted by God to do, and where the two overlap. This takes effort, but the results are worth it.
I'd welcome the opportunity to help you and other leaders at your church discover your open door(s) to make Christ-followers on campus. Please contact me at firstname.lastname@example.org for more information.