The third book I recommend to you is...

"Advanced Strategic Planning" (Aubrey Malphurs)

Campus ministry had a profoundly positive impact on my life.  As such, I was thrilled when the Lord called me to serve as a campus pastor.  But I struggled at first, as few college students were interested in the love of God that I joyously sought to share with them.

(I understand that conversion is the Holy Spirit's work and I'm merely a messenger.  I also understand that the Gospel will bear more fruit if more people hear it and I'm simply saying I initially found few students who would listen.)

Eventually, I learned and implemented Malphurs' nine-step strategic planning model and the results were significant.

I have tried to implement other ministry strategic planning models in the past, but none were nearly as fruitful.  Some models were easy to understand but were so shallow that no significant results occured.  Others were too complicated and resulted in a confusing plan that was never implemented.

Malphurs' model has plenty of depth, but it's also understandable and implementable.  It's the model I use and teach.

I'd welcome the opportunity to help your campus ministry - or other ministry - develop and implement a plan that will significantly increase the number of people it serves and the impact it has on them.

"Advanced Strategic Planning" can be purchased from customary outlets.